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The 2011 Joshys: Part II
Part I The Don Draper Award: The coolest of the year. Advertising like this is what makes people want to go into advertising. Winner: Heineken’s “The Entrance” Cool visuals, a cool song by The...
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The 2011 Joshys: Part III
Parts I and II The Joshy Grammy Award: Best music in a commercial. These were good ads to start with, but the music took them over the top. Winner: Buick LaCrosse’s “Garage” featuring “Stars” by Girls...
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The 2012 Joshys: Part I
December is a time for year-end lists/awards and here at Commercial Society, I have my own…The Joshys. Just on a personal note, it’s been a memorable year for me. In late June, I moved to New York City...
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The 2012 Joshys: Part II
The WTF? Award: The commercials that I watched numerous times to figure out what just happened. Winner: Brad Pitt and Chanel No. 5 Ridiculous and pretentious. Brad Pitt’s wistful acting is decidedly...
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The 2012 Joshys: Part III
The Timothy Leary Award: The trippiest commercials. You might not have been on drugs, but these made you feel like it. Winner: The Skittles Walrus It’s trippy, alright. The connection to Skittles...
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The 2013 Joshys: Just Missed The Cut
Here we are near the end of the year, and so it’s time for the 3rd edition of The Joshys. In previous years, I avoided an overdone top 10 format, and instead went with some more interesting awards and...
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The 2013 Joshys: #10-8
#10: Mike’s Golf Shop Mike’s Golf Shop slips in at the #10 slot in large part due to how low-budget this commercial is. Shot by Mike on his phone, it basically cost nothing, and still has racked up...
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The 2013 Joshys: #7-5
#7: Guinness’ Wheelchair Basketball Friendship exemplified. I’m a sucker for surprise endings, and this spot has a good one. Friendship and twist endings will continue to loom large as the list goes...
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The 2013 Joshys: #4-2
#4: Vodafone’s “The Kiss” Simply beautiful. There’s no spoken copy and sometimes the less said, the better. #3: Tullamore Dew This Tullamore Dew ad made me want to jump a plane to Ireland. And the...
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The 2013 Joshys: The #1 Commercial Of 2013
#1: Robinsons “Pals” And here it is. The best commercial of the year. I’d never heard of Robinsons, a British drink company. And I was confused why they were adding water to their juice. But what an...
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